“It Can (All) Wait” When Behind the Wheel
WHO: New research shows that 7-in-10 people engage in smartphone activities while driving.1 It’s no longer safe to assume that people are just texting from behind the wheel. To drive home the message and these new findings, AT&T is bringing a virtual reality simulator to Launch Terre Haute on Friday, Feb. 12, allowing users to experience firsthand how dangerous it can be when you take your eyes off the road and direct them onto your phone. AT&T Indiana President Bill Soards will be leading a news conference at 10 a.m. to kick off the event.
WHAT: Behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email—one look is all it takes. This new simulation shows the real consequences of looking at your phone while driving.
Samsung, Bose and Google are supporting the immersive tour experience, which is delivered through Samsung Gear VR, with premium sound from Bose QuietComfort® 25 Acoustic Noise Cancelling® Headphones.
Google Cardboard also makes it possible for people to use their own smartphones to see the 3D virtual reality program. To learn more about how you can experience this program at home, visit www.ItCanWait.com/VR.
The experience is part of AT&T’s It Can Wait campaign, which urges drivers to visit www.ItCanWait.com, where they can pledge to keep their eyes on the road, not on their phone, and share their pledge with others via Twitter (#ItCanWait) and Facebook. What started as a campaign focused on not texting and driving has now expanded its focus to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, the campaign has:
- Helped drive awareness of the dangers of texting while driving to about 90% for all audiences surveyed.
- Inspired more than 6.5 million pledges not to text and drive.
- Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
WHEN: Friday, Feb. 12, 2015
10 a.m. – News conference, followed by local residents trying out the virtual reality simulator
Note: Members of the public are invited to visit Launch Terre Haute any time between 10 and 3 on Feb. 12, to experience the simulator themselves.
WHERE: Launch Terre Haute
619 Cherry St.
Terre Haute, IN 47807
VISUALS: Virtual reality simulator
Opportunity for reporters/videographers/photojournalists to experience simulator
Interview opportunities with news conference participants and local residents who have tried out the virtual reality simulator
It Can Wait sizzle reel