One of the most affordable marketing tactics available today is social media. Affordable as it is, though, it still needs to be used correctly. The process of creating engaging and worthwhile content can be tricky, but it’s certainly achievable. By taking time to understand how to use it effectively, you can leverage your business’s social media accounts and reach millions (start with hundreds) of people with the click of a button. But how do you go about it? We’ve got some suggestions that will get your social media game up and moving!

Put Together a Social Media Strategy.

One of the most essential parts of your social media success is having a strategy behind what and when you post. Ensuring that you stay on track, build consistency in your messaging and imagery, and create a solid voice are all parts of social strategy that will help your business’s social media sustain itself.

Understanding your audience and specific demographics will help with this.

  • Is your audience rigid and analytical? Consider a straight and to-the-point tone of voice in your social media.
  • Are you marketing to millennials? Perhaps a laid back and funnier tone will help your social media reach them as a demographic.

These are a few examples of important things to consider when developing your social media strategy.

What’s Your Point? Know Your Goals!

Although things change often with the landscape of social media and technology, knowing your goals is important. The most basic use of social media is to drive potential clients and customers to your website. This leads them to more detailed content, answers to questions they may have, and your contact information. All great things!

In addition to driving web traffic, though, it’s a good idea to be cognizant of what else you want to achieve with your social media accounts and to make sure you’re shaping it to reflect those.

Do you want to build awareness?

Are you supporting a cause?

Are you aiming to connect with influencers?

Are you trying to encourage sales?

Are you looking to create a community?

Clarify what’s important to you and your business. Stand strong in those decisions and be sure to measure against your goals effectively.

Which Channels Will You Use? Choose Your Platforms.

One of the most significant pieces of advice you can be given in regard to social media is that you don’t have to be everywhere. Yep, we said DON’T.

There are tons of social media platforms out there, and although you might believe that you need to be present on all of them, it’s simply not true. Nor is it very manageable as a small business or startup.

While your first inclination may be to disagree, realize that a wider reach means nothing if worthwhile content isn’t there. As entrepreneurs, small business owners, and people just figuring it out, we understand that sometimes we stretch ourselves thin. Knowing this, it makes sense that you should choose one or two social media platforms to start, and give those few your all.

This is when the things we’ve talked about previously come into play. Are you aiming to reach a younger audience who are tech-savvy and respond to visuals?  Instagram and Twitter are probably your best bet. If your demographic is working moms? Facebook and Pinterest may make the most sense for you.

Think about what you offer, who you’re trying to engage, and how each platform may influence your business or product, then choose whichever platforms work for you. Again, you don’t have to be everywhere, just make sure wherever you exist within the social media world is worth it to your target audiences.

It Takes Time. Patience is a Virtue.

Being an entrepreneur is challenging, but there are resources out there that make it easier. Luckily, in today’s world, social media is your friend. It’s a great tool to sell products, to build an audience, and to create a community, but it’s important that you use it correctly. That being said, don’t expect results right away. It takes a while to build a solid following and to see tangible results. Curating great content takes time, and figuring out what resonates with your demographic will too. With these tips, your startup or small business will build a social media following that will lead to incredible results!

If you’re interested in learning more about social media or if you have questions about how Launch can help, feel free to contact us today!