When it comes to operating any kind of business, you must consider how you’ll market your products or services. It’s an integral part of your business and one of the major things that can make or break your success. Luckily, marketing can be done simply in today’s world. Check out these free marketing tools to help make promoting your business easy!
No brainer here. There are several platforms out there and your demographic lives somewhere among them, ready to learn, engage and seek you out. Our tip is to be selective about where you choose to be. You don’t have to be active on Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, AND LinkedIn! You just need to be active wherever it makes sense for you to be active. If you’re trying to reach a younger audience, Twitter and Instagram are probably for you; if your target audience is older, Facebook is your best bet. Don’t be afraid to wave goodbye to a social media platform if it won’t serve you, and seriously consider where to give your social media time and energy to.
Buffer or Hootsuite
Related, these scheduling tools can make your life a lot easier. For more static content that’s not related to real-time events, schedule it out! We suggest choosing one day to plan out social media posts for the week. Gather your content, articles, sale information, photos, or whatever it may be, and decide when it’ll be posted. Running a business is hard! Save time and be more efficient with this marketing tool.
Graphic designing made easy! If you haven’t checked out Canva, go do that now. It’s an easy-to-use, intuitive program that can help you create killer images, flyers, social media posts, business cards, and more. It has templates, free illustrations, and tons of fonts, ready to help you build graphics with ease. There are free and paid versions, check them out here.
A great way to stay in touch with your customer base is by creating a newsletter. Email marketing happens every day, and it works! Check your inbox. What deals have you clicked on or used today? The same can apply for your own business. Stay in contact with those who subscribe to your emails by promoting your products, telling them about upcoming events, highlighting blogs, or giving out discounts or deals. With templates and an easy integration process, email marketing is easy!
What better way to check in with your consumers than by asking them direct questions? This can be a little scary, putting yourself and your business out there and opening it up to critiques, but how else can you improve? Creating a simple survey to send to your customers can help you find out what you’re doing right and what you can change, allow them to have a say in what products you create next, and build a relationship with them that makes them feel valued.
With these tools, marketing doesn’t have to be difficult. Luckily, we live in a time where things are accessible and easy to learn, so take advantage of it! Let us know if you have any marketing questions—we’re happy to help!